Corporate Communications: Convention, Complexity and Critique
ISBN-10:
1412931037
ISBN-13:
9781412931038
Author(s): Cheney, George; Christensen, Lars Thøger
Edition: 1
Released: Mar 13, 2008
Publisher: Sage Publications Ltd.
Format: Paperback, 264 pages
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Description:
The field of corporate communications describes the practices organizations use to communicate as coherent corporate "bodies". Drawing on the metaphor of the body and on a variety of theories and disciplines, Corporate Communications: Convention, Complexity and Critique challenges the idealized notion that organizations can and should communicate as unified wholes. Clearly written with international vignettes and executive briefings, this book shows that in a complex world the management of communication needs to embrace multiple opinions and voices.
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