Marketing Channels

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Marketing Channels image
ISBN-10:

0131913468

ISBN-13:

9780131913462

Author(s): Coughlan, Anne
Edition: 7
Released: Jan 10, 2006
Publisher: Routledge
Format: Paperback, 586 pages

Description:

For advanced undergraduate and/or graduate-level courses in Distribution Channels, Marketing Channels or Marketing Systems.

Marketing Channels, Seventh Edition shows readers how to design, develop, maintain and manage effective relationships among worldwide marketing channels to achieve sustainable competitive advantage by using strategic and managerial frames of reference.

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