Business Economics. Mark Taylor, Andrew Ashwin, N. Mankiw

This introductory economics textbook is fully focused on the curriculum and pedagogical needs of business economics students. The classic ten principles approach to economics is retained and right at the outset the text considers the business environment so immediately establishing the book's business focus. Both microeconomics and macroeconomics are then comprehensively covered and each perspective is carefully mined for insights directly relevant to business economics students.