Supermarket Wars: Global Strategies for Food Retailers

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Supermarket Wars: Global Strategies for Food Retailers image
ISBN-10:

1403919100

ISBN-13:

9781403919106

Edition: 2005
Released: Sep 05, 2005
Format: Hardcover, 203 pages
Related ISBN: 9781349514434

Description:

Leading international food retailers have in recent years expanded beyond national boundaries and started to operate on a global scale. This book describes the current state of play, looking in detail at the main competitors worldwide and analyzing the factors underlying their successes and failures. The authors are leading commentators on this industry and identify the essential characteristics of a global strategy in food retailing and include many compelling examples.

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