Supermarket Wars: Global Strategies for Food Retailers
ISBN-10:
1349514438
ISBN-13:
9781349514434
Author(s): Randall, Geoffrey; Seth, A.
Edition: 1st ed. 2005
Released: Sep 05, 2005
Publisher: PALGRAVE~MACMILLAN
Format: Paperback, 203 pages
Related ISBN: 9781403919106
Description:
Leading international food retailers have in recent years expanded beyond national boundaries and started to operate on a global scale. This book describes the current state of play, looking in detail at the main competitors worldwide and analyzing the factors underlying their successes and failures. The authors are leading commentators on this industry and identify the essential characteristics of a global strategy in food retailing and include many compelling examples.
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