Sales Force Design For Strategic Advantage

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Sales Force Design For Strategic Advantage image
ISBN-10:

1403903050

ISBN-13:

9781403903051

Released: Jul 15, 2004
Format: Hardcover, 418 pages
Related ISBN: 9781349508495

Description:

This book focuses upon the role of the sales force in today's changing world and how to design a sales force for strategic advantage. It includes sections on how to assess the current sales force design and how to implement change and covers customer segmentation, market strategy, structuring and sizing, alignment, metrics and managing change.

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