The Deviant's Advantage: How to Use Fringe Ideas to Create Mass Markets
Description:
Don’t be afraid of deviants. They just may save your business.
In today's challenging and sometimes puzzling business environment, deviance equals innovation--the kind of breakthrough thinking that creates new markets and tumbles traditional ones. In The Deviant's Advantage, two of America's most respected futurists show how this deviance proceeds along a traceable trajectory, explaining how and why:
• Christian fundamentalism morphed from college Bible studies to Republican party king-making
• Reebok cares more about what’s on the feet of kids in Detroit and Philadelphia than what the so-hip-it-hurts set is wearing in New York or on Rodeo Drive
• Hugh Hefner, the creator of Playboy, transformed into a cultural icon with decidedly Puritan sensibilities
Tomorrow's breakthrough concept is lurking out there right now in the mind of a deviant individual. Your choice is simple: find it and exploit it or be buried by those who do.
Best prices to buy, sell, or rent ISBN 9781400050000
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- The Deviant's Advantage : How Fringe Ideas Create Mass MarketsMathews, RyanISBN-13:9780712661027
- The Deviant's Advantage: How Fringe Ideas Create Mass MarketsMathews, Ryan; Wacker, WattsEdition:First EditionISBN-13:9780609609583
- The Deviant's Advantage : How Fringe Ideas Create Mass MarketsMathews, RyanISBN-13:9780712661027
- The Deviant's Advantage: How Fringe Ideas Create Mass MarketsMathews, Ryan; Wacker, WattsEdition:First EditionISBN-13:9780609609583
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