The Deviant's Advantage : How Fringe Ideas Create Mass Markets
Description:
The authors aim to demonstrates how ideas can create increasingly profitable markets as they move from "the fringe", to "the edge", to the "realm of cool", and from "the next big thing" to "social convention". They promote the concept that tomorrow's commercial success is an obession in the mind of today's deviant.
Best prices to buy, sell, or rent ISBN 9780712661027
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- The Deviant's Advantage: How to Use Fringe Ideas to Create Mass MarketsMathews, Ryan; Wacker, Watts; Watts WackerISBN-13:9781400050000
- The Deviant's Advantage: How Fringe Ideas Create Mass MarketsMathews, Ryan; Wacker, WattsEdition:First EditionISBN-13:9780609609583
- The Deviant's Advantage: How to Use Fringe Ideas to Create Mass MarketsMathews, Ryan; Wacker, Watts; Watts WackerISBN-13:9781400050000
- The Deviant's Advantage: How Fringe Ideas Create Mass MarketsMathews, Ryan; Wacker, WattsEdition:First EditionISBN-13:9780609609583
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