Futurestate Design - How to step out of the past to create a business fit for the future
Description:
This is a book to help you think differently about the future of any business. Most established businesses find it difficult to change – because the tools they use to think about their future unknowingly tie them to their past. Based on two decades of innovation experience with hundreds of established companies around the world, business innovation specialist Mark Wilson brings you 'futurestate design'; techniques to help you break away from the traditional business thinking and design a business fit for the future. You'll be surprised by what's holding you back and excited to get started on imagining what your future should look like. About the author: Mark Wilson is CEO at Wilson Fletcher, a London-based business innovation consultancy. Over the last 20 years, Mark and his team have gained unique insights into the challenges of driving transformative change in established organisations from their work with leading companies around the world.