Brand Media Strategy: Integrated Communications Planning in the Digital Era
ISBN-10:
1349949752
ISBN-13:
9781349949755
Author(s): Young, A.
Edition: Softcover reprint of the original 1st ed. 2014
Description:
Today's sophisticated media landscape offers more tools and platforms, for the savvy marketer than ever before. Media & brand expert Antony Young explores how today's most innovative marketers are meeting the challenge by employing the latest media tools in ways never before seen to grow their brands, and getting unprecedented results.
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