Real Luxury: How Luxury Brands Can Create Value for the Long Term
Released: Jan 01, 2014
Publisher: PALGRAVE~MACMILLAN
Format: Paperback, 236 pages
Related ISBN: 9781137395566
Description:
Real Luxury examines what a 'luxury brand' is from economic, sociological and psychological standpoints. It spells out the challenges the industry is facing and puts forward a new, practical model aimed at reviving and protecting luxury brands, based on the authors' hands-on experience in the industry.
Best prices to buy, sell, or rent ISBN 9781349484232
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