Real Luxury: How Luxury Brands Can Create Value for the Long Term

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Real Luxury: How Luxury Brands Can Create Value for the Long Term image
ISBN-10:

1137395567

ISBN-13:

9781137395566

Edition: 2014
Released: Aug 27, 2014
Publisher: Springer
Format: Hardcover, 236 pages

Description:

Real Luxury  examines what a 'luxury brand' is from economic, sociological and psychological standpoints. It spells out the challenges the industry is facing and puts forward a new, practical model aimed at reviving and protecting luxury brands, based on the authors' hands-on experience in the industry.

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