Marketing Big Oil: Brand Lessons from the World's Largest Companies
Released: Jul 04, 2014
Publisher: Palgrave Pivot
Format: Paperback, 164 pages
Related ISBN: 9781137389169
Description:
Marketing Big Oil begins with an historical perspective looking at how Big Oil came to be and then analyzes the marketing and corporate branding programs of these oil titans to demonstrate what does and doesn't work, showing us how even the largest companies sometimes fail to get their message across.
Best prices to buy, sell, or rent ISBN 9781349482269
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