Marketing Big Oil: Brand Lessons from the World’s Largest Companies

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Marketing Big Oil: Brand Lessons from the World’s Largest Companies image
ISBN-10:

1137389168

ISBN-13:

9781137389169

Author(s): ROBINSON, M.
Edition: 2014
Released: Jul 04, 2014
Publisher: Palgrave Pivot
Format: Hardcover, 163 pages
Related ISBN: 9781349482269

Description:

Marketing Big Oil begins with an historical perspective looking at how Big Oil came to be and then analyzes the marketing and corporate branding programs of these oil titans to demonstrate what does and doesn't work, showing us how even the largest companies sometimes fail to get their message across.

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