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The Influence Agenda: A Systematic Approach to Aligning Stakeholders in Times of Change

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The Influence Agenda: A Systematic Approach to Aligning Stakeholders in Times of Change image
ISBN-10:

1349470295

ISBN-13:

9781349470297

Author(s): Clayton, M.
Edition: 1st ed. 2014
Released: Jan 01, 2014
Publisher: PALGRAVE~MACMILLAN
Format: Paperback, 274 pages
Related ISBN: 9781137355843
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Description:

This book sets out a systematic way to understand who you need to influence, how to evaluate the priority you give to each person, what tactics will work the best, and how to plan and execute your campaign. It provides powerful tools and processes which use the psychology of influence and grounds them in experience of managing projects and change.

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