The Influence Agenda: A Systematic Approach to Aligning Stakeholders in Times of Change

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The Influence Agenda: A Systematic Approach to Aligning Stakeholders in Times of Change image
ISBN-10:

1137355840

ISBN-13:

9781137355843

Author(s): Clayton, M.
Edition: 2014
Released: Apr 16, 2014
Publisher: Springer
Format: Hardcover, 274 pages
Related ISBN: 9781349470297

Description:

This book sets out a systematic way to understand who you need to influence, how to evaluate the priority you give to each person, what tactics will work the best, and how to plan and execute your campaign. It provides powerful tools and processes which use the psychology of influence and grounds them in experience of managing projects and change.

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