Competitive Intelligence

Competitive Intelligence image
ISBN-10:

1349418528

ISBN-13:

9781349418527

Author(s): West, C.
Edition: 1st ed. 2001
Released: Sep 19, 2001
Format: Paperback, 251 pages
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Description:

To beat your competitors you must know exactly what they are doing. It is impossible to put together a successful competitive strategy if you are unsure what your competitors are doing, what they plan to do or even who your competitors really are. As markets evolve even more rapidly and companies adapt their plans much faster, the demand for competitive intelligence has spiralled. Christopher West, an expert in the field, shows you how to collect, analyse and use competitive intelligence from a variety of sources, including the internet, and change your competitive strategy accordingly.

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