Sunset in the Land of the Rising Sun: Why Japanese Multinational Corporations Will Struggle in the Global Future (INSEAD Business Press)

Even casual observers will be familiar with the Cherry Blossom or Sakura tress of Japan. When in full bloom the sight is spectacular but it sadly only takes a week until the tree is bare. In a longer cycle of nations and business, we see, unfortunately, a similar pattern for Japanese Multinational Corporations.