How to Manage Your Global Reputation: A Guide to the Dynamics of International Public Relations

How to Manage Your Global Reputation: A Guide to the Dynamics of International Public Relations image
ISBN-10:

1349140724

ISBN-13:

9781349140725

Author(s): Morley, Michael
Edition: 1st ed. 1998
Released: Jan 01, 1998
Format: Paperback, 181 pages
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Description:

The book discusses the evolution of international public relations practice from its early use to the sophisticated communications practices of global corporations today. It examines the strategies and programmes of some of the world's prominent organisations, the barriers to international public relations, international media and how to develop a global voice. This is an essential guide to international PR for all PR professionals.

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