Marketing the Core (CSN Custom)
Description:
9781307712247 is an international edition of The Core 9TH Edition by Roger A. Kerin, Steven W. Hartley This ISBN is a "custom College of Southern Nevada" publication and includes an access code on the last page of the book. The content of International edition is the same as other formats. The Core, 9th Edition, is a briefer, 18-chapter version of Marketing, 15th Edition, the most rigorous and robust program on the market. The Core 9e takes a pedagogical approach that focuses on high engagement, personalized marketing, traditional and contemporary coverage, a rigorous framework, marketing decision making, and integrated technology. The ninth edition continues to demonstrate the authors' commitment to engagement, leadership, and innovation
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