Entrepreneurship: Ideas in Action

Entrepreneurship: Ideas in Action image
ISBN-10:

1305653068

ISBN-13:

9781305653061

Author(s): Greene, Cynthia
Edition: 6
Released: Jan 01, 2016
Format: Hardcover, 434 pages
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Description:

High School students today realize that becoming a business owner is a career option. ENTREPRENEURSHIP: IDEAS IN ACTION 6E provides students with the knowledge needed to realistically evaluate their potential as a business owner. This text encourages students to examine all the major steps involved in starting a new business: Ownership, Strategy, Finance, and Marketing. As students complete the chapters, they will develop a business plan and learn what it takes to get an entrepreneurial venture off to a good start. Market research, budgeting, selecting a business location, and financing the business are covered using real-life examples that students can relate to. Information on online research and online business planning is also included.

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