Essentials of Entrepreneurship and Small Business Management, Global Edition

Essentials of Entrepreneurship and Small Business Management, 8/E (IE)
For courses in Small Business Management, Entrepreneurship, New Venture Creation, and New VentureManagement.The Foundation to Building a Successful Small BusinessTaking a practical, hands-on approach to entrepreneurship, this text equips students with the tools and critical thinking skills they need to position themselves for enduring small business success.Now in its Eighth Edition, Essentials of Entrepreneurship and Small Business Management teaches students how to successfully launch and manage a small business with staying power. By dissecting case studies, examining successes and failures in the context of the market, and observing the tactics used by today