Loose Leaf Contemporary Advertising
ISBN-10:
1266854835
ISBN-13:
9781266854835
Author(s): Arens, William F.; Weigold, Michael F.
Edition: 17
Description:
"The 17th edition of "Contemporary Advertising and Integrated Marketing Communications represents the ethics to a broader focus on ethics, diversity, and inclusion. Advertising has made strides in diversifying both its ranks and its messages, in part because Americas marketplaces and work spaces are more diverse than ever"--
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