Loose Leaf Contemporary Advertising

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Loose Leaf Contemporary Advertising image
ISBN-10:

1266854835

ISBN-13:

9781266854835

Edition: 17
Released: Feb 13, 2023
Publisher: McGraw=Hill
Format: Loose Leaf, 736 pages

Description:

"The 17th edition of "Contemporary Advertising and Integrated Marketing Communications represents the ethics to a broader focus on ethics, diversity, and inclusion. Advertising has made strides in diversifying both its ranks and its messages, in part because Americas marketplaces and work spaces are more diverse than ever"--

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