Loose-leaf for Business Communication

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Loose-leaf for Business Communication image
ISBN-10:

1266077421

ISBN-13:

9781266077425

Edition: 13
Released: Jan 27, 2022
Publisher: McGraw=Hill
Format: Loose Leaf, 624 pages
Related ISBN: 9781264067510

Description:

Business Communication supports the high standard of business communication that is relevant to today’s modernized workplace. While staying true to its tradition, the 13th edition vastly streamlines and updates the chapter content and organization, making the text more elegant and usable. The text’s foundation is its rhetorical approach, underscoring in each chapter the importance of analyzing each communication situation in terms of audience, purpose, and context. This approach empowers students to shape their messages effectively―no matter the channel. Besides numerous chapter-ending exercises, McGraw Hill's Connect provides exercises that further reinforce the concepts.

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