Strategic Management of Technological Innovation
Description:
Melissa Schilling's Strategic Management of Technological Innovation is the #1 innovation strategy text in the world. It approaches the subject of innovation management as a strategic process, and is organized to mirror the strategic management process used in most strategy textbooks, progressing from assessing the competitive dynamics of a situation to strategy formulation, to strategy implementation. While the book emphasizes practical applications and examples, it also provides systemic coverage of the existing research and footnotes to guide further reading. It is designed to be a primary text for courses in strategic management and innovation and new product development. It is written with the needs of both business students and engineering students.
Best prices to buy, sell, or rent ISBN 9781264080939
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- Strategic Management of Technological InnovationSchilling, Melissa A.Edition:6ISBN-13:9781260087956
- Strategic Management of Technological InnovationSCHILLINGEdition:3rd Revised editionISBN-13:9780071289573
- Strategic Management of Technological Innovation, 3rd EditionMelissa A. SchillingEdition:3rdISBN-13:9780073381565
- Strategic Management of Technological InnovationSCHILLING,MELISSAEdition:5ISBN-13:9781259539060
- Strategic Management of Technological InnovationSchilling, Melissa A.Edition:6ISBN-13:9781260087956
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