Strategic Management of Technological Innovation

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Strategic Management of Technological Innovation image
ISBN-10:

1260087956

ISBN-13:

9781260087956

Edition: 6
Released: Jan 22, 2019
Publisher: McGraw=Hill
Format: Hardcover, 368 pages
Related ISBN: 9781264080939

Description:

Melissa Schillings Strategic Management of Technological Innovation, is the #1 innovatoin strategy text in the world. It approaches the subject of innovation management as a strategic process, and is organized to mirror the strategic management process used in most strategy textbooks, progressing from assessing the competitive dynamics of a situation to strategy formulation, to strategy implementation. While the book emphasizes practical applications and examples, it also provides systemic coverage of the existing research and footnotes to guide further reading. It is designed to be a primary text for courses in strategic management and innovation and new product development. It is written with the needs of both business students and engineering students.

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