GEN COMBO LOOSELEAF BUSINESS RESEARCH METHODS; CONNECT ACCESS CARD

Part 1: Build the Foundation for Business Research   

• Chapter 1  Research Foundations and Fundamentals
• Chapter 2  The Research Process: An Overview
• Chapter 3  Stage 1: Clarify the Research Question

• Chapter 4  Research Design: An Overview
• Chapter 5  Stage 2: Sampling Design
• Chapter 6  Stage 2: Data Collection Design: Qualitative Research
• Chapter 7  Stage 2: Data Collection Design: Observation Research
• Chapter 8  Stage 2: Data Collection Design: Experiments
• Chapter 9  Stage 2: Data Collection Design: Survey Research

• Chapter 10 Collect and Prepare Data: Measurement
• Chapter 11 Collect and Prepare Data: Measurement Questions
• Chapter 12 Collect and Prepare Data: Measurement Instruments
• Chapter 13 Stage 3: Collect, Prepare, and Examine Data

• Chapter 14 Data Analysis: Hypothesis Testing
• Chapter 15 Data Analysis: Measures of Association

• Chapter 16 Research Reports: Supported Insights and Recommendations
• Chapter 17 In Integrated Example

• A: Business Research Proposals and RFPs
• B: Focus Group Discussion Guide
• C: Nonparametric Significance Tests
• D: Selected Statistical Tables