GEN COMBO LOOSELEAF BUSINESS RESEARCH METHODS; CONNECT ACCESS CARD
Description:
Part 1: Build the Foundation for Business Research
- Chapter 1 Research Foundations and Fundamentals
- Chapter 2 The Research Process: An Overview
- Chapter 3 Stage 1: Clarify the Research Question
- Chapter 4 Research Design: An Overview
- Chapter 5 Stage 2: Sampling Design
- Chapter 6 Stage 2: Data Collection Design: Qualitative Research
- Chapter 7 Stage 2: Data Collection Design: Observation Research
- Chapter 8 Stage 2: Data Collection Design: Experiments
- Chapter 9 Stage 2: Data Collection Design: Survey Research
- Chapter 10 Collect and Prepare Data: Measurement
- Chapter 11 Collect and Prepare Data: Measurement Questions
- Chapter 12 Collect and Prepare Data: Measurement Instruments
- Chapter 13 Stage 3: Collect, Prepare, and Examine Data
- Chapter 14 Data Analysis: Hypothesis Testing
- Chapter 15 Data Analysis: Measures of Association
- Chapter 16 Research Reports: Supported Insights and Recommendations
- Chapter 17 In Integrated Example
- A: Business Research Proposals and RFPs
- B: Focus Group Discussion Guide
- C: Nonparametric Significance Tests
- D: Selected Statistical Tables
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