Services Marketing: Integrating Customer Focus Across the Firm

Name: Services Marketing: Integrating Customer Focus Across the Firm
Brand: McGraw=Hill
SKU: 9781260260526
Rating: 4.6 (12 reviews)
ISBN: 9781260260526

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ISBN-10:

1260260526

ISBN-13:

9781260260526

Author(s): Bitner, Mary Jo; Zeithaml, Valarie A.

Edition: 8

Released: Jan 19, 2023

Publisher: McGraw=Hill

Format: Hardcover, 560 pages

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