All Categories /
Business & Money /
Economics

A Preface to Marketing Management

(11)
A Preface to Marketing Management image
ISBN-10:

1260151611

ISBN-13:

9781260151619

Author(s): Donnelly, James H.; Peter,J. Paul
Edition: 15
Released: Jan 24, 2018
Publisher: McGraw=Hill
Format: Paperback, 288 pages
Find in Library

Description:

Preface to Marketing Management, 15e, by Peter and Donnelly, is praised in the market for its clear and concise presentation of the basic principles of marketing in such a way that the core concepts and ideas are covered in sufficient depth to ensure understanding. By offering an engaging, clear, and conceptually sound text, this book has been able to maintain its position as a leading marketing management text.

The fifteenth edition serves as an overview for critical issues in marketing management. Its brief, inexpensive, paperback format makes it a perfect fit for instructors who assign cases, readings, simulations or offer modules on marketing management for MBA students. The text also works in courses that implement a cross-functional curriculum where the students are required to purchase several texts.

Best prices to buy, sell, or rent ISBN 9781260151619

‌
‌
‌

Related Books

  • 1
  • 2
Marketing Management, Cdn edition image
Marketing Management, Cdn edition
J.Paul Peter; James H. Donnelly, Jr.; Mark B. Vandenbosch
Edition:1
ISBN-13:9780070939882
A Preface to Marketing Management (The Irwin/McGraw-Hill Series in Marketing) image
A Preface to Marketing Management (The Irwin/McGraw-Hill Series in Marketing)
Peter,J. Paul
ISBN-13:9780071198714

Frequently Asked Questions about A Preface to Marketing Management

You can buy the A Preface to Marketing Management book at one of 20+ online bookstores with BookScouter, the website that helps find the best deal across the web. Currently, the best offer comes from ‌ and is $‌ for the ‌.

The price for the book starts from $153.97 on Amazon and is available from 11 sellers at the moment.

At BookScouter, the prices for the book start at $12.95. Feel free to explore the offers for the book in used or new condition from various booksellers, aggregated on our website.

If you’re interested in selling back the A Preface to Marketing Management book, you can always look up BookScouter for the best deal. BookScouter checks 30+ buyback vendors with a single search and gives you actual information on buyback pricing instantly.

As for the A Preface to Marketing Management book, the best buyback offer comes from ‌ and is $‌ for the book in good condition.‌

‌‌‌‌‌‌‌‌‌‌

The A Preface to Marketing Management book is in very low demand now as the rank for the book is 2,393,317 at the moment. A rank of 1,000,000 means the last copy sold approximately a month ago.

The highest price to sell back the A Preface to Marketing Management book within the last three months was on November 17 and it was $98.35.