A Preface to Marketing Management (The Irwin/McGraw-Hill Series in Marketing)
Publisher: McGraw/Irwin,2002 9TH EDITION
Format: Paperback
Description:
This text is intended to serve as an overview/framework of critical issues of marketing management. It aims to reinforce the cross-functional nature of marketing and includes material on relationship marketing as well as creativity, vision, values and strategic partnerships.
Best prices to buy, sell, or rent ISBN 9780071198714
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