Selling: Building Partnerships

ISBN: 9781260084771 is an International Student Edition of Selling: Building Partnerships 10th Edition by Stephen B Castleberry, John F Tanner This ISBN 9781260084771 is Textbook only. It will not come with online access code. Online Access code (should only be purchased when required by an instructor ) sold separately at ISBN 9781260141153 The content of of this title on all formats are the same. Selling: Building Partnerships 10e, remains the most innovative textbook in Selling with its unique role plays, mini-cases, and focus on knowledge and skills critical to the partnership process and successful business professionals. Emphasized throughout is the need for salespeople to be flexible and adapt strategies to customer needs, buyer social styles, and other relationship needs and strategies. This is followed by thorough discussion of the salesperson as manager and how planning and continual learning enable effective selling and career growth.