Strategic Management: Concepts with Connect Plus
Released: Feb 10, 2014
Publisher: McGraw/Hill/Irwin
Format: Paperback, 0 pages
Related ISBN: 9780077925192
Description:
Strategic Management: Concepts 2e by Frank T. Rothaermel combines quality and user-friendliness with rigor and relevance by synthesizing theory, empirical research, and practical applications in this new edition, which is designed to prepare students for the types of challenges they will face as managers in the globalized and turbulent business environment of the 21st century. With a single, strong voice that weaves together classic and cutting-edge theory with in-chapter cases and strategy highlights, to teach students how companies gain and sustain competitive advantage.
OneBook...OneVoice...OneVision
OneBook...OneVoice...OneVision
Best prices to buy, sell, or rent ISBN 9781259282560
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