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Strategic Management: Concepts with Connect Plus

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Strategic Management: Concepts with Connect Plus image
ISBN-10:

007792519X

ISBN-13:

9780077925192

Author(s): Rothaermel,Frank
Edition: 1
Publisher: McGraw/Hill/Irwin
Format: Paperback
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Description:

Combining quality and user-friendliness with rigor and relevance, Frank T. Rothaermel synthesizes theory, empirical research, and practical applications in a breakthrough new text designed to prepare students for the types of challenges they will face as managers in the globalized and turbulent business environment of the 21st century. This new textbook, written with a single, strong voice, weaves together classic and cutting-edge theory with in-chapter cases and strategy highlights, to teach students how companies gain and sustain competitive advantage. OneBook...OneVoice...OneVision

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