Sales Force Management: Leadership, Innovation, Technology

(11)
Sales Force Management: Leadership, Innovation, Technology image
ISBN-10:

1138951714

ISBN-13:

9781138951716

Edition: 12
Released: May 05, 2016
Publisher: Routledge
Format: Hardcover, 494 pages

Description:

In this latest edition of Sales Force Management, Mark Johnston and Greg Marshall continue to build on the tradition of excellence established by Churchill, Ford, and Walker, increasing the book’s reputation globally as the leading textbook in the field. The authors have strengthened the focus on managing the modern tools of selling, such as customer relationship management (CRM), social media and technology-enabled selling, and sales analytics. It’s a contemporary classic, fully updated for modern sales management practice.

Pedagogical features include:

  • Engaging breakout questions designed to spark lively discussion
  • Leadership challenge assignments and mini-cases to help students understand and apply the principles they have learned in the classroom
  • Leadership, Innovation, and Technology boxes that simulate real-world challenges faced by salespeople and their managers
  • New Ethical Moment boxes in each chapter put students on the firing line of making ethical choices in sales
  • Role Plays that enable students to learn by doing
  • A selection of comprehensive sales management cases on the companion website

A companion website features an instructor’s manual, PowerPoints, and other tools to provide additional support for students and instructors.

Best prices to buy, sell, or rent ISBN 9781138951716




Related Books

Frequently Asked Questions about Sales Force Management: Leadership, Innovation, Technology

You can buy the Sales Force Management: Leadership, Innovation, Technology book at one of 20+ online bookstores with BookScouter, the website that helps find the best deal across the web. Currently, the best offer comes from and is $ for the .

The price for the book starts from $74.55 on Amazon and is available from 6 sellers at the moment.

At BookScouter, the prices for the book start at $93.54. Feel free to explore the offers for the book in used or new condition from various booksellers, aggregated on our website.

If you’re interested in selling back the Sales Force Management: Leadership, Innovation, Technology book, you can always look up BookScouter for the best deal. BookScouter checks 30+ buyback vendors with a single search and gives you actual information on buyback pricing instantly.

As for the Sales Force Management: Leadership, Innovation, Technology book, the best buyback offer comes from and is $ for the book in good condition.

The Sales Force Management: Leadership, Innovation, Technology book is in very low demand now as the rank for the book is 5,085,832 at the moment. A rank of 1,000,000 means the last copy sold approximately a month ago.

The highest price to sell back the Sales Force Management: Leadership, Innovation, Technology book within the last three months was on September 27 and it was $0.62.