Sales Force Management: Leadership, Innovation, Technology - 11th edition

(2)
Sales Force Management: Leadership, Innovation, Technology - 11th edition image
ISBN-10:

0415534615

ISBN-13:

9780415534611

Edition: 11
Released: Feb 25, 2013
Publisher: Routledge
Format: Hardcover, 576 pages

Description:

In this latest edition of Sales Force Management, Mark Johnston and Greg Marshall continue to build on the tradition of excellence established by Churchill, Ford, and Walker, solidifying the book's position globally as the leading textbook in the field. It’s a contemporary classic, fully updated for modern sales management practice.


Including the Churchill, Ford, and Walker approach, the new edition also features:

  • A strong focus on leadership, technology, innovation, ethics, and global business
  • New material integrated throughout the book on multifaceted sales communication approaches, leadership, and the relationship between the marketing and sales functions
  • Continued partnership with HR Chally, a global sales consultancy that supplies cutting-edge data for each chapter, allowing students to benefit from understanding and working with real-world applications of current sales force challenges
  • Enhanced learning features, such as short and long cases to stimulate discussion, leadership challenges to assess students’ ability to make decisions, role plays to allow students to learn by doing, and more

Further resources for instructors and students are available at www.routledge.com/cw/johnston-9780415534628 .

Best prices to buy, sell, or rent ISBN 9780415534611




Related Books

Frequently Asked Questions about Sales Force Management: Leadership, Innovation, Technology - 11th edition

You can buy the Sales Force Management: Leadership, Innovation, Technology - 11th edition book at one of 20+ online bookstores with BookScouter, the website that helps find the best deal across the web. Currently, the best offer comes from and is $ for the .

The price for the book starts from $86.85 on Amazon and is available from 2 sellers at the moment.

At BookScouter, the prices for the book start at $22.34. Feel free to explore the offers for the book in used or new condition from various booksellers, aggregated on our website.

If you’re interested in selling back the Sales Force Management: Leadership, Innovation, Technology - 11th edition book, you can always look up BookScouter for the best deal. BookScouter checks 30+ buyback vendors with a single search and gives you actual information on buyback pricing instantly.

As for the Sales Force Management: Leadership, Innovation, Technology - 11th edition book, the best buyback offer comes from and is $ for the book in good condition.

The Sales Force Management: Leadership, Innovation, Technology - 11th edition book is in very low demand now as the rank for the book is 11,068,236 at the moment. A rank of 1,000,000 means the last copy sold approximately a month ago.

Not enough insights yet.