Brand Media Strategy: Integrated Communications Planning in the Digital Era

Brand Media Strategy: Integrated Communications Planning in the Digital Era image
ISBN-10:

1137279567

ISBN-13:

9781137279569

Author(s): Young, Antony
Edition: 2
Released: Jan 01, 2014
Publisher: Springer
Format: Hardcover, 242 pages
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Description:

Today's sophisticated media landscape offers more tools and platforms, for the savvy marketer than ever before. Media & brand expert Antony Young explores how today's most innovative marketers are meeting the challenge by employing the latest media tools in ways never before seen to grow their brands, and getting unprecedented results.












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