Strategic Market Management 11e

Strategic Market Management 11e image
ISBN-10:

1119441439

ISBN-13:

9781119441434

Released: Aug 29, 2017
Publisher: wiley
Format: Paperback, 392 pages
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Description:

Strategic Market Management, helps managers identify, implement, prioritize, and adapt market-driven business strategies in dynamic markets. The text provides decision makers with concepts, methods, and procedures by which they can improve the quality of their strategic decision-making. The 11th Edition provides students in strategic marketing, policy, planning, and entrepreneurship courses with the critical knowledge and skills for successful market management, including strategic analysis, innovation, working across business units, and developing sustainable advantages.

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