Product Innovation Toolbox: A Field Guide to Consumer Understanding and Research

Name: Product Innovation Toolbox: A Field Guide to Consumer Understanding and Research
Brand: Wiley/Blackwell
SKU: 9781118229200
Rating: 3.8 (4 reviews)
ISBN: 9781118229200

Product Innovation Toolbox: A Field Guide to Consumer Understanding and Research image

ISBN-10:

1118229207

ISBN-13:

9781118229200

Author(s): Jacqueline H. Beckley; Maria Dulce Paredes

Released: Mar 07, 2012

Publisher: Wiley/Blackwell

Format: Kindle Edition, 416 pages

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