So You Want to Win a Local Election?: Insights from a former columnist who’s covered (and worked on) political campaigns for far too long!

Look no further! While other entries provide generic big picture advice, ‘So You Want to Win a Local Election’ is the definitive book on the subject. Whether you’re aiming for your city council or that coveted state senate seat, it’s like having a top-notch campaign manager at your side at all times. This comprehensive text/workbook will guide you through every step of the electoral enterprise from why you want to run, to getting the paperwork right, to what makes a good campaign photograph, to how to set yard signs in frozen ground. Better yet, ‘So You Want to Win a Local Election’ covers the often-overwhelming campaign process in an outline format so you can digest it one topic at a time. Some of those chapters include: • Why are you running? • Pick a race you can win! • The nominating paperwork • You always need M.O.M. to win! • Signs • Social Media • Targeting your voters • The press. The chapter on voter data analysis is with the price of this instruction manual alone. Best of all, through the liberal application of the author’s well-regarded sense of humor, ‘So You Want to Win a Local Election’ is an easy and accessible read that’s peppered with “Real-world” examples that drive the main points home in a very entertaining fashion. ‘Put more simply, this is the only book you need if you really want to stay ahead of your competition and win that local election. Author and prize-winning former Chicago suburban Sun-Times columnist Jeff Ward has covered Illinois politics for 13 years. From the Mayor of Aurora, Illinois, to the Kane County, Illinois, Sheriff, Jeff parlayed that experience into a successful campaign management practice racking up an 88 percent winning track record in over 20 campaigns. As he likes to say, “I don’t lose elections.”