The Real Rules of Business Success in China

The Real Rules of Business Success in China investigates the modern realities of doing business in the largest consumer market on earth. Using real-life examples from international firms currently operating in the country – such as IKEA, General Motors, Intel, and Disney – as well as original interviews with Chinese and Western corporate executives with decades of experience doing business in the country, The Real Rules of Business Success in China provides practical and functional strategies for business executives preparing to establish profitable operations in the Middle Kingdom.