Social Marketing
Description:
Social Marketing shows how marketing techniques can be used to social ends and tackle the immense challenges humankind faces. Social inequalities have driven popular revolts, from Black Lives Matter to Brexit, the climate is in crisis, and COVID-19 has highlighted power imbalances across the globe. In these turbulent times, this fourth edition will arm you with:
Fresh content on climate breakdown, inequality and diversity, public health and poverty
The critical capacity to analyse the origins, workings and future of our economic system
Contemporary case studies from around the world demonstrating how change happens
Reflective questions and critical thinking tasks to aid understanding
This popular introductory textbook has been fully updated to enable you to challenge the bad, champion the good and enact meaningful change. If you already have marketing know-how, then it will help you apply this in a health, social and ecological context. If you come from a social science, public health or ecological background, and have little knowledge of marketing, it will introduce you to its key principles and give you the chance to apply these ideas in familiar settings.
Best prices to buy, sell, or rent ISBN 9781032059679
Frequently Asked Questions about Social Marketing
The price for the book starts from $41.74 on Amazon and is available from 24 sellers at the moment.
If you’re interested in selling back the Social Marketing book, you can always look up BookScouter for the best deal. BookScouter checks 30+ buyback vendors with a single search and gives you actual information on buyback pricing instantly.
As for the Social Marketing book, the best buyback offer comes from and is $ for the book in good condition.
The Social Marketing book is in very low demand now as the rank for the book is 4,613,215 at the moment. A rank of 1,000,000 means the last copy sold approximately a month ago.
The highest price to sell back the Social Marketing book within the last three months was on November 22 and it was $2.30.