Social Marketing: Principles and Practice for Delivering Global Change
Description:
Social Marketing shows how marketing techniques can be used to social ends and tackle the immense challenges humankind faces. Social inequalities have driven popular revolts, from Black Lives Matter to Brexit; the climate is in crisis; and COVID-19 has highlighted power imbalances across the globe. In these turbulent times, this 4th edition will arm you with:
- Fresh content on climate breakdown, inequality and diversity, public health and poverty
- The critical capacity to analyse the origins, workings, and future of our economic system
- Contemporary case studies from around the world demonstrating how change happens
- Reflective questions and critical thinking tasks to aid understanding
This popular introductory textbook has been fully updated to enable you to challenge the bad, champion the good and enact meaningful change. If you already have marketing know-how then it will help you apply this in a health, social and ecological context. If you come from a social science, public health, or ecological background, and have little knowledge of marketing, it will introduce you to its key principles and give you the chance to apply these ideas in familiar settings.
Best prices to buy, sell, or rent ISBN 9781032059662
Frequently Asked Questions about Social Marketing: Principles and Practice for Delivering Global Change
The price for the book starts from $133.98 on Amazon and is available from 13 sellers at the moment.
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The Social Marketing: Principles and Practice for Delivering Global Change book is in very low demand now as the rank for the book is 9,020,791 at the moment. A rank of 1,000,000 means the last copy sold approximately a month ago.
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