Equal to the Love You Make

. . . And in the end, the love you take is equal to the love you make. These profound words were among the last the Beatles ever recorded as a band in the studio and the words conclude Abbey Road, the Beatles last studio album. Although John, Paul, George, and Ringo broke up nearly fifty years ago, the Beatles brand is alive and thriving. It will generate more than half a billion dollars ($US) in 2016 from album sales, music downloads, conventions, art, memorabilia, cruises, stage shows, speakers and lecturers and much more. Equal to the Love You Make explores each of these market segments in detail: key players and products worldwide, successes and failures, their revenue-generating capacity and their resonance with fans. The book features color photographs and financial figures for vendors and services in each market segment. Readers will marvel at, and enjoy learning about, the wide breadth and depth of the Beatles brand today. Ultimately, this first-of-its-kind book celebrates and offers insights into one of the greatest, most productive, and enduring brands of all time. This book is an excellent resource for marketing and brand management students.