Old Dog, New Clicks: Online Industrial & B2B Marketing Know-How for the 21st Century

Two big, related dynamics are changing the field of industrial and B2B marketing: It's an ever-younger crowd with a penchant for the wired and the wireless, and they don't enjoy phone sales calls. They're likely to Google you first, pop over to your website, then check out your social media accounts. How will they find you? What will they find when they do? Bob DeStefano's goal is to help you and your people get up to speed with Generation Net. You'll learn the "whats" and "whys" of online marketing, including how to: Help customers find you and build lasting relationships when they do Succeed online without alienating Boomer customers – or employees Avoid marketing blunders and missteps Be customer-centric with your website and social media Optimize your marketing for online and mobile Track and measure your results