Beyond Innovation...INVENTIONEERING: The smartest CEOs will fuse engineering and invention to dominate the next decade

Is your company prepared for the Global Intellectual Property War?
3D printing, robotics, bioprinting, and "the digitization of everything"-coupled with ubiquitous Internet access-have removed most operational barriers to reproducing and distributing physical goods. This has led to a global intellectual property war, one which many U.S. companies are ill-equipped structurally and culturally to fight and win.
In Inventioneering, authors James Billmaier and Britt Griffith analyze how and why the fusing of engineering and invention will be the key to success in the business world. Some of the key assertions covered in the book are:

• A massive knowledge gap exists in the C-Suite: Many executives fail to understand the emerging risks related to intellectual property beyond competitive companies and countries. Corporate leaders must be aware of shareholder risks, board of director accountability and spurious lawsuits. It is no longer sufficient to say "it's complicated" or "legal has got this" when it comes to a company's IP and the associated liabilities.
• IP law is embarrassingly low-tech: Although intellectual property law has historically been seen as an arcane, painfully slow, and expensive field, there are now automated technologies that alleviate many of these issues. These systems allow corporate executives to quickly manage and measure IP portfolios.
• Melding engineering and inventing is essential: In order for a business to win in this new era, they must go further than innovation. They must look to inventioneering -- a set of enhanced practices that start at the very top of a company's hierarchy and permeate the business.

The time to act on your IP strategy is now. Threats to your company are emerging from every direction, and they are gearing up for a fight. Inventioneering will not only help you survive, it will offer new strategies to help you win the Global IP War.