Growing Sales

This book is about building systems. It describes a three-step program to increase the top line sales of a business using well built systems and processes. But don t most successful small businesses already have the systems in place to grow their sales? They have salespeople. They have marketing people. They have websites. My observation has been that even successful businesses have not developed top-notch marketing and sales systems, and in many cases they have no systems at all. They have great systems to run their production, client service (sometimes), administration, and finance. Yet somehow Marketing and Sales systems are not as structured.