Basics of Licensing: International Edition: The Definitive Guide to the Worldwide Market

Basics of Licensing: International Edition: The Definitive Guide to the Worldwide Market image
ISBN-10:

0983096392

ISBN-13:

9780983096399

Edition: None
Released: Jun 23, 2014
Publisher: Kent Press
Format: Paperback, 396 pages
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Description:

The first of its kind, this book is the comprehensive guide to understanding how licensing operates in key markets around the world. It functions as an easy-to-read overview of basic licensing practices employed internationally, including chapters on how to develop and administer a licensing program, the international license agreement, and the role of licensing agents and consultants, plus sample agreements and forms.

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