Definitive Guide to Social Marketing

In the past, marketers have thought of social media as listening and publishing social content, but instead of viewing social as an isolated channel, today s marketer needs to incorporate it as part of their cohesive marketing strategy. You have to do more than social media. You have to do social marketing. Our Definitive Guide to Social Marketing shows you how to add social to every marketing activity to drive buyer engagement, new business, and revenue. Download our guide and learn: - How to staff your social media team and get your entire organization on board - How to turn your customers into powerful brand advocates by engaging in peer-to-peer sharing and influencer marketing - How to leverage social media channels such as Facebook, Twitter, LinkedIn, Google+, Pinterest, and more for lead gen activities - How to incorporate social marketing into every stage of your sales funnel - How to effectively measure social marketing to focus on real business ROI